Month: March 2019

The Saudi Food and Drugs Agency has carried out tests on 9 Ithmid Kohl samples from some of the most popular and widely distributed brands.

In a press release on its website, the agency found high levels of lead and bacterial contamination in all samples.

The levels of lead found in the samples exceeded 10 times the allowed limit for lead in beauty products as per Saudi guidelines.

Seven of the samples contained higher than allowed levels of bacteria.

The agency posted the names of the products alongside images on their website (Click here to view).

The main brands in the list include :

1) Ithmid Kohl with ZamZam water

This product is currently sold on ebay and is found in many shops in the western countries, let alone in Saudi Arabia.

2) Alharamain Kohl

Clever marketing with the inclusion of the free makhala, but no substance to it, it seems.

3) Hashmi Kohl

Again, a widely circulated brand that has flooded online platforms like amazon and eBay as well as shops all over the world, and thought of many consumers as premium Kohl eyeliner brand.

4) Raani Kohl Kajal

This is another popular kohl eyeliner brand that markets itself as a high quality kohl producer. Likewise it widely circulated and still available on Amazon.co.uk as we speak.

And the list continues

The rest of the list is made up unbranded but professionally and nicely packaged kohl products from smaller players, which has not got as much as global reach as the other main ones.

Common denominator

The common thing between all these fake kohl brands is the focus on marketing rather than quality.

You can notice that all are produced and packaged to a high professional standard to give an impression on genuinety and authenticity.

Here at Realithmidkohl.com things are the opposite way.

We sell genuine and real Ithmid kohl in a plain undecorated packages. Rather than focusing on marketing through image, we focused on obtaining the best possible quality from trustworthy sources.

As a result, you can be rest assured that you will be buying authentic and safe Ithmid kohl.

Ithmid Kohl was known amongst the Arabs in pre-Islamic Jahiliyah times for its benefits for eyes and vision.

There is a widely circulated and infamous story from this era highlighting how Ithmid Kohl can give strong vision.

This is the story of a woman called Zarqaa’a al-Yamama. She was from a al-Yamama tribe and was famous amongst them for her exceptional vision.

When another tribe wanted to launch an attack on the tribe of  Zarqaa, they were so concerned with Zarqa seeing them from far and alerting her people in advance.

They came up with a plan : every man was to carry and hide under a freshly dislodged tree whilst on the march. That way Zarqa would not be able to see them coming. They thought she will think of them as trees in the distance.

However, Zarqa was able to spot them coming from very far distance. She told her tribesman about the sight of moving trees that she can see in the distance. Her fellow tribesman found this to be ridiculous and did not believe her, thinking that Zarqa must have lost her mind. Before they knew, the enemy was upon them and having taken them by surprise was able to easily to defeat them.

Zarqa was taken captive and was later executed on the orders of the king of the victorious tribe. It is said they then dissected her eyes and found visible traces of Ithmid Kohl within her veins. The king decided to call the area “Alyamamah” in honour of her.  Al-Yamama is still a district in modern day Saudi Arabia.